Our
Story
Welcome to Alexander Perrie – where tradition meets innovation in specialised vehicles and equipment.
Founded in 1946 by George Perrie on the back veranda of the family home, Alexander Perrie began with a simple yet powerful vision: to build specialised vehicles and equipment of the highest quality, innovation, reliability, and customer satisfaction. Two years later, George was joined by his brother Frank, and together they named the company after their father, Alexander Perrie.
In 1948, as the business expanded, the company relocated from its original premises to a modest bus shed in Erskineville, marking an important step in its early growth. The move allowed the company to increase production capacity and refine its manufacturing processes. Soon after, Alexander Perrie established its long-term home in Rockdale, where it operated, innovated and grew steadily for the next 67 years, becoming a cornerstone of the local industry.
The company’s success was carried forward by the next generation—Brian Perrie, son of George, and Michael Perrie, son of Frank. With their deep design and manufacturing expertise, Brian and Michael not only upheld the high standards set but their fathers, but also expanded the Company’s capabilities and reputation. Their leadership laid the solid foundation on which Alexander Perrie continues to build, sustaining a legacy of excellence that ensures to this day.
In 1984, Alexander Perrie became an agent for Oy Bronto Skylift Finland, introducing the first Bronto Skylift aerial appliances to Australia — a milestone that strengthened our reputation for innovation and quality.
Following Brian and Michael’s retirements in 2014, Nicole Perrie, granddaughter of founder George Perrie – acquired the Company. Under Nicole’s direction, the company relocated to Kirrawee, continuing the family legacy while embracing modern technologies and a forward-thinking vision.
Continual investments in capabilities and partnerships
In 2018, we expanded our footprint at Kirrawee facility through full site acquisition, increasing our operational capacity to support increased demand.
In 2022, we partnered exclusively with RPX Technologies to bring Hypersight thermal imaging camera systems to Australia, delivering advanced visual solutions that enhance situational awareness and safety in high-risk environments. This partners partnership has strengthened our offering in the emergency services space, supporting more informed decision making in critical conditions.
In 2023, to support ongoing growth and better serve our customers, Alexander Perrie expanded operations to a second facility in Port Kembla. This site enhances our capacity to deliver advanced solutions across a broader range of industries and strengthens our ability to respond to increasing demand both locally and across the Australasian region.
In 2024, we partnered exclusively with Firetail Pumps, further expanding our capability to deliver complete emergency response solutions. As a leading innovator in high performance firefighting pump technology, Firetail brings proven capability and engineering excellence to our offering – enabling us to supply advanced pump systems. This partnership extends our reach beyond the fire and emergency services sector, opening up new opportunities across industrial, mining, agriculture, and infrastructure applications.
What We Do
At Alexander Perrie, we specialise in the design, manufacture, and customisation of a comprehensive range of emergency service vehicles and equipment. Our dedication to quality and performance ensures every product meets the demanding standards of the industries we serve.
Our Values
· Innovation: We push boundaries to deliver cutting-edge solutions.
· Quality: Every vehicle and piece of equipment is built to exceed expectations.
· Reliability: Trusted to perform in the toughest conditions.
· Customer Focus: We listen, adapt, and deliver with pride.
Our Future
As we continue to grow under Nicole Perrie’s leadership, our focus remains firmly on advancing safety, enhancing technology, and supporting the communities we serve. We are proud to uphold the values that have defined Alexander Perrie for nearly eight decades.
Alexander Perrie – Your Team Behind The Scene.
